Expand your branding knowledge:
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach – no complicated theories, marketing jargon, or unnecessary babble – that lets any business take its brand to the next level. 
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless To sales pro Jeffrey Gitomer, boasting about a customer-satisfaction rating of 97.5 percent is a major mistake. “That means 2.5 percent of your customers are mad and they’re telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service.
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Accidental Branding: How Ordinary People Build Extraordinary Brands The stories of acclaimed entrepreneurs like John Peterman (J. Peterman) and Gert Boyle (Columbia Sportswear), whose brands generate a cult-like loyalty from consumers, give this book a lively flavor that goes down better than any list of dry strategies.
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Personality Not Included is packed with new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand.
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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. Without engagement in these communities, we miss major opportunities to shape our marketing messages.
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Twitter Power: How to Dominate Your Market One Tweet at a Time “I’m amazed how many people are not yet using Twitter to connect with customers and associates. Once again, Joel Comm leads the way into the future by showing people how they can have increased success by taking some very simple actions. This book has inspired me to take my social media presence to the next level!” – Christopher Howard, wealth and personal achievement expert
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The 22 Immutable Laws of Branding Al Ries’s laws of marketing turned my software company into a worldwide brand and the dominant player in a whole new software category. Anyone looking to market their company successfully has to read The 22 Immutable Laws of Branding.” – Patrick M. Sullivan, CEO, SalesLogix
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