Expand your marketing knowledge:
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Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World Today's customers typically begin their selection process by using search engines, which provide an endless array of choices, as well as the ability to compare everything at the click of a mouse. Businesses unprepared to address this new breed of buyer are losing market share by the minute. Customer loyalty expert Jill Griffin addresses this storm of change head-on. 
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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories What happens when people can’t stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbund Marketing helps you take advantage of this change by showing you how to get found by customers online.
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Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Today’s buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact.
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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Today’s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
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Customer Loyalty: How to Earn It, How to Keep It Studies have shown that customer satisfaction does not equate with continued sales. What a business needs instead is customer retention and repeated purchases, otherwise know as customer loyalty. Marketing consultant Griffin has written a practical guide for planning strategies to assure customer loyalty.
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Customer Winback: How to Recapture Lost Customers–And Keep Them Loyal Griffin and Lowenstein know that in order to win back lost customers you must know why they left. Customer WinBack provides sound examples that illustrate ways to recapture lost customers that can be applied to any business.” (Stephen P. Campbell, director of franchise marketing, Sprint)
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